Notes on CRM , OB.
Thursday, November 26, 2015
Tuesday, November 11, 2014
Sardar Vallabh Bhai Patel Degree College, Mandleshwar For the students of B.B.A. By Rajeev Kale
Organization Behaviour
Q.1. What is Organization Behaviour ?
Organization behaviour is a field of study in which we study the
behaviour of the people within an organizational setting .In the words of
Fred Luthans, Organizational Behaviour is concerned with the
study of the behaviour of the people within an organizational setting .It
involves the understanding , prediction and control of human behaviour and the
factors, which influence the performance of people as members of an
organization. Organizational Behaviour is the study and application or knowledge
about how people act within organization. It
is a human tool for human benefit. It is a
field of study that investigates how individuals, groups and structure affect
and are affected by behaviour within organizations, for the purpose of applying
such knowledge toward improving an organization’s effectiveness. According
to Raman J. Aldag
Organization Behaviour is the knowledge that can be applied to
predicting , understanding and controlling behaviour in work organizations.
Psychology , Sociology, Anthropology,
Economics, Political science, Information Technology, Engineering, Medicine,
Geography etc. Each one of these fields has some inputs into the study of
Organization Behaviour.
Q.2. What are the historical perspectives of OB ?
Organizations are as old as
mankind. However the study of
organizational behaviour began from 20th century.Fredrick Taylor was a pioneer who propounded the principles
of scientific management in different areas of industrial activities.
He promoted the concept of parity of wages and developed
Payment plans and Incentive payment plans. To establish a strong link between management and
non-management he advocated the concept of training the supervisors.
Four major phases of
development in OB.
1.Industrial Revolution.
2.Scientific Management.
3.Human Relation Management
4.Hawthorne Studies.
Q.3. Hawthorne Studies
In the 1920s Elton Mayo and his associates began their study
from Hawthorne Works Plant.
The Hawthorne studies can be divided into four stages.
1.The Test Room Study or Illumination Experiment.
The basic objective of this experiment was to find out the
effect of illumination on the productivity of
workers. Two groups of female workers were constituted for this
purpose. It was found that when these workers knew they were being
watched they worked faster and better.
2. Relay Assembly Room Study
The
object of this study was to measure the effect of fatigue or rest on output.
The
importance of human relationships in industry was recognized.Like Illumination Test in this test also the researchers of
Hawthorne were unable to find any direct relation between the changes made
during this experiment.
Thus no meaningful correlation could be established between
the productivity and these variables.
This test proved that productivity is not simply a function
of physical work.
3.Bank Wiring Observation Room Study
In this experiment a group of fourteen male workers employed
in the bank wiring room were deeply observed. With this hypothesis that workers
individually would produce more output
and help others but it was found that workers did not produce as per
expectation and under group pressure they did not produce more than the group
standards.
4.Mass Interviewing Programme.
Under
this programme about 20,000 interviews were conducted to find out opinions or attitudes of employees towards the job, the company, supervision and working
conditions. These interviews were carried out by means of direct questioning.
Q.4 What is cognition and what are cognitive functions ?
Cognition is the scientific term for mental Processes.
It includes Perception, Learning, Memory, Judging and Problem
Solving.
Four Functions of
Cognition
1.Intelligence
Intelligence has been defined in many different ways such as in terms of one's capacity for logic, abstract thought, understanding, self-awareness, communication, learning,emotional knowledge, memory, planning, creativity and problem solving.
2. Creativity
Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life.
Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life.
3. Problem Solving
There are four basic steps in solving a problem:
- Defining the problem.
- Generating alternatives.
- Evaluating and selecting alternatives.
- Implementing solutions.
4. Learning
Learning is the act of acquiring new, or modifying and reinforcing, existing knowledge, behaviors, skills, values, or preferences and may involve synthesizing different types of information.
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